AdSense recently added a couple of very cool features inside of the account area that gives publishers more control over what ads appear on your sites and lets you block certain Google certified ad networks also. The addition of the ad networks should be nice and will most likely wind up letting publishers earn more from competing advertisers inside of the network.

Now there is multiple ways that you can tweak your account that will help you in improving your AdSense earnings. First off you can utilize the competitive ad filter that can block certain advertisers that don’t pay much from appearing in your ads. This also comes in useful if you own a product and want to block competitor ads. It can also help in getting smart priced by Google which adjusts your click payout based on the quality of your pages and various other factors like click through rate and conversions.

The Ad Review Center

I am in love with the newest feature of AdSense the Ad review center. This lets you block certain categories of ads from appearing on your sites and can improve your CTR by showing more relevant ads on your website. The other cool feature is that it gives you an estimate of how well each category is performing with a impressions and earnings percentage reading. This way you can turn off low converting category with high impressions which should in return improve the overall earnings of your entire network.

Certified Ad Networks

Now Google lets you pick and choose which ad networks are allowed to appear on your sites. This is yet one more addition that can help you out in blocking low paying advertisers and improving your click through and conversion which will help you earn more money in the future with more quality clicks and visitors.

I’ve already applied all three of these tweaks to my account and have noticed a slight improvement in earnings and clicks. Don’t let anybody tell you that AdSense is dead. It still pays very well and you can turn it into a business if you want. The key is always doing excellent keyword research and providing the search engines with quality website content and a solid back link strategy.